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AED Green Book > User Guide > Introduction

Survey Methodology
Rental Factors
Rental Rate Adjustments
Fleets and Inventory
Industry Practices
Important Note


The AED GreenBook Rental Rates are nationally averaged rental rates compiled from thousands of rental charges reported by equipment distributors and rental companies throughout the United States.  The rates listed herein are statistical averages reflecting equipment of various ages and conditions.  New and nearly new equipment may rent on the market for substantially more than the averages reflected in this data. As explained in the Introduction section of the User Guide, other variables also affect the rental rates in any given situation.

The AED GreenBook is not intended to suggest that actual rental rates be set at any particular level on the market.  It does not establish maximum or minimum levels for rental rates and the rates are not necessarily typical for any one section of the country.  Rates published in this book do not reflect rates charged by any single rental company.

The rental rate averages contained in the AED GreenBook should never be specified as the basis for any rental transaction or contractual agreement whatsoever.

It is not a valid us of this information for municipal, state, or governmental bodies, or any other users, to stipulate figures at any common level whether it be at, above, or below these national averages,  as the basis upon which transactions or negotiations can or will be conducted.

The rental rates and terms set forth in this compilation are for informational purposes only. The rates contained herein are not intended to suggest or to influence the rates or conditions of rental of any items of equipment. This is a matter which must be determined by the equipment lessee and lessor. Information on some of the factors distributors and customers may consider to reach agreement on rental terms can be found in the Introduction to this compilation. Any distributor, or any other person, who enters into any agreement, understanding, combination, or concerted action with one or more distributors, or with one or more persons, and adheres to the rental rates shown in this compilation, or refrains from charging less than such rental rates, would be a violating Federal and State Anti-Trust Laws


Please read the entire User Guide. It contains information necessary to properly interpret and use this compilation.

The rental rates shown in this publication are derived by averaging rates charged by distributors throughout the United States.  They do not reflect rental charges in Canada.  Rental rates vary significantly throughout the United States due to a variety of factors. Some examples are length of working season, climatic factors, labor rates, local practices, job site condition, and market conditions.

There can also be rental rate variation in the same trading area, especially in the case of more expensive equipment.  Rates charged by distributors in the same locality can vary significantly on an identical or comparable piece of equipment.  As example, local variations may reflect differences in the way a distributor accounts for machine depreciation. The amount of machine depreciation embedded in a rental rate depends on whether the machine is new, nearly new, rebuilt, in varying conditions due to age or prior use, the severity of use, the operator’s skill, and reputation for proper use and maintenance.
The figures shown in this publication are national averages, they are not suggested rates, maximum or minimum levels or typical for any one section of the country.  It follows that for sound business reasons these rates should not be used to determine rates charged in a given situation.

This compilation includes regional rate modifiers which can be used to raise or lower the national average rental rates shown.  They represent the regional deviation from the average for a particular equipment type.  In the instances where there may be insufficient data for a region within an equipment category the modifier shown is based on a comparison of all equipment categories.

It is important to note that these modifiers will enable a user to adjust a rate to account for regional variations, but they must still be considered a guideline.  Local market conditions, general economic conditions, competition, equipment availability and demand are also factors that may deserve consideration.  The modifiers shown are compiled from all equipment types, ages, and sizes.  It should be noted that within the broad spectrum of equipment in this compilation, there are variations in size, capacity, design, and age that can also affect the regional use and demand of equipment.

This compilation is published for the information and convenience of equipment distributors and others who may have use for such information.  This compilation is updated periodically, but it should be recognized that market conditions van cause major changes in the overall pattern of rental rates and practices between updates.  These rental rates represent an average of rates reported at the time surveys were analyzed, consequently, they cannot be considered absolutely current national or local rates at any given point in time.

The average rental rates are derived from dealer reported rates and dealers’ actual rate cards.  The average rental rates may or may not reflect actual market prices.

All material herein Copyright © 2003-2016 Penton All Rights reserved. | 6.17.44B